In recent years, the market for collectible sneakers and trainers has exploded and it shows no signs of slowing down. It’s important to have an understanding of what’s desirable to a collector and the different criteria they look out for when buying a pair. So whether you’re a self-confessed sneakerhead or just curious about what draws people to invest in fashionable footwear, read on to find out more.
What are the key sneaker brands collectors consider?
Different sneaker collectors have different styles and tastes. There are hundreds of different brands out there to consider, but a few brand names are held in high regard and can be relied on to turn the heads of collectors whenever their iconic designs come to market.
Nike
Country of origin: USA
Year established: 1964
Most desirable sneakers: Air Jordans, Nike Dunks, Air force Ones
Did you know:
In 1984, Michael Jordan signed a five-year deal with Nike worth $2.5 million per year, which was a massive sum for an athlete endorsement at the time. The iconic “Jumpman” logo seen on Nike Air Jordan sneakers was inspired by a photograph of Michael Jordan performing a ballet move called a grand jeté. The photo was taken during a photoshoot for Life Magazine in 1984, and Nike’s designers thought it would make a great logo for the product line.
Off-White
Country of origin: USA
Year established: 2012
Most desirable sneakers: Off-White x Nike Air Jordan 1, Off-White x Nike Air Presto, Off-White x Nike Air Max 90
Did you know:
Off-White has a close relationship with Nike, as the brand has collaborated with the sportswear giant on multiple sneaker and apparel collections since 2017. The collaborations have been highly successful and have included popular models such as the Air Jordan 1, Air Max 90, and others. The Nike collaboration has helped to solidify Off-White’s position as a leading brand in the world of streetwear and fashion, and has helped to push the boundaries of sneaker design and innovation, making their pieces highly sought after by collectors.
Louis Vuitton
Country of origin: France
Year established: 1854
Most desirable sneakers: Archlight, Run Away, Star Trail
Did you know:
Louis Vuitton often uses unique and rare materials in the construction of its sneakers, which makes them highly collectible among sneakerheads. They’ve been known to use materials as diverse as python skin, ostrich leather, and even alligator skin. In addition, the brand has created limited-edition sneaker collections for celebrities like Jay-Z and Serena Williams.
Christian Louboutin
Country of origin: France
Year established: 1991
Most desirable sneakers: Louis Junior, Louis Strass, Rantus Orlato
Did you know:
The Christian Louboutin brand frequently releases limited-edition collections, such as the “Louis Strass” collection, which features Swarovski crystal embellishments. These particular sneakers are highly coveted by collectors and can command premium prices on the resale market.
What’s the appeal of collectable sneakers?
Similar to our previous pieces on luxury watches and high-end handbags, the appeal of collecting sneakers lies across two different areas:
make a statement
Sneakers can be worn as high-fashion statements, acting as an extension of the wearer’s style
make an investment
Owning collectible sneakers can be an investment and if you buy a highly-sought after pair, you could see a return on investment down the line.
Market values for sneakers
Collectible sneakers are no different to any other type of investment, prices can fluctuate up and down depending on market conditions. Their value is determined by supply and demand - if a particular model or brand is in high demand and there are limited quantities available, prices will go up. Conversely, if a sneaker model or brand is no longer popular or has been overproduced, prices may decline. Sites like StockX, GOAT, KLEKT are frequented by sneakerheads looking to find a bargain and grow their collection. These sites also offer a secondary market where sneaker collectors can find rare and discontinued pairs that other collectors are looking to sell.
Determining sneaker value
If a sneaker collector has come across the exact pair of shoes they’ve been looking for, there’s a few checks they’ll make before committing to purchase. Some determinants of sneaker value include:
Condition:
Sneakers in new, unworn condition will typically have a higher value than those with signs of wear and tear.
Rarity:
Rare and limited-edition sneakers are often more valuable than those that are more widely available.
This can be due to a variety of factors, such as limited production runs, exclusive collaborations, or special releases.
Age:
Vintage and retro sneakers can be highly collectible, particularly if they are in good condition and are from
a sought-after brand or collection.
Design:
The design of the sneakers can also impact their value. Certain designs, colour schemes,
and collaborations can be particularly sought-after among collectors.
Authenticity:
Authenticity is crucial when it comes to sneaker collecting. Buyers and sellers will look for verification
of authenticity through official documentation, tags, and labels, or through third-party authentication services.
Market demand:
Ultimately, the value of a pair of sneakers is determined by market demand. If a particular style or brand is in high demand among collectors, the resale value of those sneakers is likely to be higher. As the market can fluctuate, it’s important to get high-end sneakers valued regularly. With changeable market values, some collectors might not be aware of the exact value of their sneakers, meaning brokers should speak to their clients to ensure they have the appropriate level of insurance.
How sneaker values can change over time
If a sneaker collector is able to make a purchase for their collection, using the criteria above, they’ll hope that their sneakers will one day be worth more than what they initially paid. Across the market, there are dozens of sneakers that have grown in value as they have become more desirable.
One such example can be seen with the Nike Air Mag. This particular self-lacing sneaker was originally made famous by Marty McFly in the film Back To The Future Part II. In 2011, Nike made a limited release of just 1,500 pairs that sold for around $4,000. In recent years, prices have soared and collectors are willing to pay as much as $40k for a pair in new condition.
When working to determine the market value of collectibles, Brit work closely with Doerr Dallas Valuations, who have also given their expert view on the sneaker collector’s market.
Speak to Brit about protection for sneaker collections
Having a collection of high-end, desirable trainers means that there are come implications from an insurance perspective.
Brit are highly experienced in dealing with private clients who have assets that might be slightly different from the norm. If you’re interested find out how Brit can help you with protection for collectible sneakers, reach out to our Private Client team today.
