Brit Insurance has identified that their goal in HTML design for this website is to meet AA standards for W3C compliance, where:

• Conformance Level A : all Priority 1 checkpoints are satisfied
• Conformance Level Double-A : all Priority 1 and 2 checkpoints are satisfied
• Conformance Level Triple-A : all Priority 1, 2, and 3 checkpoints are satisfied

This website also aims to meet other compliances, including:

• Plain English standards (Financial Services)